Asake's New Single "Yoga" Depicts Authentic African Sound and Culture

Nigerian Afropop singer, Asake, is quickly making a name for himself with his upbeat tracks and infectious beats. His latest single, "Yoga," perfectly embodies his style with its vibrant, deep, and spirited message, expertly woven into the song, primarily sung in the Yoruba language.

The "Yoga" music video, directed by the renowned cinematographer TG Omori, brings the Senegalese masquerade culture to life with its vibrant imagery and spiritual essence. Shot in Dakar, Senegal, the video showcases the authentic richness of African culture and its significance in preserving heritage.

Asake's Journey to the Top 

Born on January 13, 1995, in Lagos, Nigeria, Asake grew up with Yoruba parents. At 28 years old, he found breakout success in 2020 with his hit song "Lady" and has since captured the hearts of audiences with his music.

Preserving Cultural Heritage through Music

Asake's Yoruba Oriki name, "Àshàké/Asake," translates to "a daughter picked or selected to be pampered or cherished." His music serves as a way to pass on cultural heritage and history, educating future generations and preserving cultural heritage.

Live Performances with a High Demand

With a growing popularity, Asake charges a minimum of $60,000 per performance, demonstrating the high demand for his music.

Celebrating African Pop Culture with CoolAfricanMerch

The CoolAfrican Playlist, curated by the team at CoolAfricanMerch, is a must-listen for fans of Afrobeats. The lifestyle brand offers sustainable, high-quality streetwear T-shirts and accessories inspired by African pop culture and black heritage. The "Culture" sweatshirt, one of their fastest-selling items, represents the expression of one's culture and heritage and is a must-have for fans of Afrobeats.

Listen to CoolAfrican Playlist Here on Spotify : 

In conclusion, Asake's latest single "Yoga" and CoolAfricanMerch's celebration of African pop culture and black heritage, showcase the authenticity and richness of African culture and the importance of preserving heritage for future generations. If you're a fan of Nigerian music, Afrobeats, and unique T-shirts, Asake and CoolAfricanMerch are definitely worth checking out.

Watch the YOGA video here: 

 Written by Femi Benson