Owning the New African Narrative, Beyond War and Poverty.

When it comes to searching for information about Africa, it can be disheartening to see the same negative stereotypes reinforced time and time again. All too often, when using keywords like "black men and women" or "African men and women" on Google, the results that appear depict poverty-stricken individuals living in rundown areas. This not only gives a skewed and negative perception of Africa to foreigners with little knowledge of the continent, but it can also be hurtful to Africans who have not visited their home countries.

But there is hope. A new generation of young Africans is working to change this narrative, using various industries such as entertainment, fashion, and more to create a new and more accurate representation of Africa. One such company is CoolAfricanmerch, which is using designs and products to empower millenials (Africans) to be proud of their culture, understand their history, and take control of the narrative of Africa.

(Wizkid - African Pop Star) 

At CoolAfricanmerch, they believe that Africa is a continent that is rich and diverse, and it should be represented in a positive and accurate way. By creating eye-catching designs on a wide range of products, including tote bags, t-shirts for men and women, and other clothing items, CoolAfricanmerch is actively promoting Africa in a way that is both empowering and celebratory.

In conclusion, while the negative stereotypes of Africa have long been perpetuated in the media, it's important to know that there are many young Africans who are working to change this narrative. By supporting companies like CoolAfricanmerch, we can all do our part in promoting a more accurate and positive representation of Africa and its people.





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