Review of Olamide's New Album 'Ikigai'

Review of Olamide's Album 'Ikigai'

Olamide's latest album, "Ikigai," has made a significant impact on the Afrobeats scene, breaking records and showcasing his enduring influence in the music industry. Released as a surprise on June 27, 2024, "Ikigai" is a 7-track EP that quickly became the most streamed project on Spotify Nigeria within 24 hours, accumulating 1.86 million streams​ (Pulse Nigeria)​​ (Pulse Nigeria)​.

The album's title, "Ikigai," is a Japanese concept meaning "reason for being" or "life's purpose," which reflects Olamide's deep connection to his music and his role in the industry. Featuring collaborations with notable artists like Fireboy and Asake on "Uptown Disco," and contributions from Pheelz, Young Jonn, and Lil Kesh on "Synchro System," the EP highlights Olamide's versatility and commitment to pushing the boundaries of Afrobeats​ (Pulse Nigeria)​.

"Ikigai" not only set streaming records but also reaffirmed Olamide's status as the most streamed African rapper on Spotify, with a total of over 630 million streams. This milestone is a testament to his consistent delivery of hit songs and albums over the years​ (Pulse Nigeria)​. His previous album, "Unruly," released in 2023, also achieved remarkable success, recording the third highest opening day streams on Spotify Nigeria with 1.81 million streams​ (Pulse Nigeria)​.

Olamide's influence extends beyond his music as he continues to shape the careers of upcoming artists through his YBNL label, which has nurtured talents like Lil Kesh, Adekunle Gold, Pheelz, Fireboy, and Asake​ (Pulse Nigeria)​. His ability to blend traditional African sounds with contemporary music elements makes his work resonate with a broad audience, ensuring his place at the forefront of the Afrobeats movement.