Sustainability
Eco-Friendly Product Approach
At CoolAfricanMerch, our dedication to sustainability and minimising environmental impact is at the forefront of our business philosophy. We conscientiously select and favour organic or recycled materials for our product range, with a particular focus on our T-shirts. As of now, 70% of our clothing line is crafted from 100% organic cotton or recycled polyester. The remaining 20% incorporates non-organic materials, which we are actively working to improve upon.
We recognize that there is always room for growth and improvement in our sustainability journey. That's why we are persistently exploring innovative methods to expand the use of organic and recycled materials across all our products. Our commitment goes beyond just using eco-friendly materials; we are dedicated to making more environmentally responsible choices at every step. This ensures that our clothing products not only look good and feel great but also tread lightly on our planet.
The Benefits of Organic Cotton
Our use of organic cotton is a key element in our sustainability strategy. Organic cotton is a natural, GMO-free fibre that consumes significantly less water than standard cotton. Its cultivation does not involve harmful chemicals, avoiding the use of fertilisers and pesticides. This approach not only benefits the environment but also promotes healthier, more fertile soil with better moisture retention. Furthermore, the by-products of the cotton ginning process are recycled and repurposed for the animal feed industry, exemplifying our commitment to reducing waste and contributing positively to the ecosystem.
Our Commitment to People and Fairness
At the heart of sustainable development lies a deep respect and fairness towards all workers, regardless of their nationality. The human element is crucial in the journey towards sustainable production. We acknowledge that our products are the result of the hard work and dedication of our team and those employed throughout our supply chain.
We hold a firm belief that business ethics should prioritize people over profits. This guiding principle shapes our choice of suppliers and partners. We are committed to collaborating only with those who share our values and demonstrate a similar commitment to fair and respectful treatment of their workforce.
Eco-Friendly Packaging for Every Order
For smaller garment orders, we use weather-resistant paper postal bags to ensure your items remain pristine and dry until they arrive at your doorstep. These bags are a dream for environmental enthusiasts – they are 100% recyclable and can even be composted at home. Just add them to your kitchen waste, and they'll decompose naturally within a year.
For larger orders that exceed the capacity of our paper bags, we have an equally sustainable solution. These orders are securely packaged in robust cardboard boxes, which are also designed for their eco-friendly journey.
All our packaging solutions – be it bags or boxes – embody the ideal of plastic-free packaging. They are crafted from 100% FSC-certified paper, ensuring that they are not only compostable but also fully recyclable, aligning with our commitment to sustainability and environmental responsibility.
